Image to video
How image-to-video keeps products, characters, and scenes consistent
Use reference images to turn a still product, character, scene, or style board into a video while keeping the important visual details stable.
Image-to-video is the right workflow when a prompt alone is not enough. The reference image carries identity, product shape, color, texture, composition, or visual style into the generated clip.
Quick decision
Best for
- Animating products, characters, locations, outfits, packaging, or style boards that need visual consistency.
- Commercial clips where the generated video must preserve recognizable visual details.
Not ideal for
- Very loose ideation where any subject variation is acceptable.
- Text-only scenes where references would add cost without improving the result.
Choose this when
- A reference image carries identity, shape, composition, or style that the prompt alone cannot reliably preserve.
What a reference image controls
A reference image can guide product identity, character appearance, wardrobe, environment, mood, camera framing, or brand style. The prompt still matters because it tells the model what should move.
Automatic input matching
If a model supports both text and image routes, the interface should not force users to understand provider naming. Text-only input routes to text generation, while attached images route to image-guided generation.
Image-to-video cost
Reference-based video often costs more than pure text generation because the provider route can require additional image conditioning. The workspace should show that estimate before the user submits.
Quick answers
What is image-to-video?+
Image-to-video generates motion from one or more uploaded images. It is useful when a product, person, style, or scene needs to remain recognizable in the video.
Can I upload more than one reference?+
Yes. A multi-reference workflow lets users upload several images and call them in the prompt with references such as @Image 1 or @Image 2.
Why is image-to-video sometimes more expensive?+
Image-to-video can use a higher-cost provider route because it needs to condition the video on uploaded images. The credit estimate should make that clear before generation.