Image to video
How image-to-video keeps products, characters, and scenes consistent
Use reference images to turn a still product, character, scene, or style board into a video while keeping the important visual details stable.
Image-to-video is the right workflow when a prompt alone is not enough. The reference image carries identity, product shape, color, texture, composition, or visual style into the generated clip.
Quick decision
Best for
- Animating products, characters, locations, outfits, packaging, or style boards that need visual consistency.
- Commercial clips where the generated video must preserve recognizable visual details.
Not ideal for
- Very loose ideation where any subject variation is acceptable.
- Text-only scenes where references would add cost without improving the result.
Choose this when
- A reference image carries identity, shape, composition, or style that the prompt alone cannot reliably preserve.
What a reference image controls
A reference image can guide product identity, character appearance, wardrobe, environment, mood, camera framing, or brand style. The prompt still matters because it tells the model what should move.
Automatic input matching
Text-only input starts from the written prompt. When you attach images, the workspace prepares an image-guided generation so the important visual details can carry into the video.
Image-to-video cost
Reference-based video can cost more than pure text generation because the model has to preserve uploaded images while creating motion. Check the selected duration, quality, and reference settings before you submit.
Key takeaways
What is image-to-video?+
Image-to-video generates motion from one or more uploaded images. It is useful when a product, person, style, or scene needs to remain recognizable in the video.
Can I upload more than one reference?+
Yes. A multi-reference workflow lets users upload several images and assign each one a role in the prompt, such as product shape, lighting, or final composition.
Why is image-to-video sometimes more expensive?+
Image-to-video can cost more because the model needs to preserve uploaded images while creating motion. Review the selected duration, quality, and reference setup before generation.
7 free credits every day plus one 4s 480p video — failed generations refund automatically.
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